Custom Printed Tape: The Easiest Way to Boost Brand Visibility in Every Delivery

In today’s competitive market, brand visibility isn’t just about social media or flashy ads. It’s about every touchpoint—especially packaging. That’s where custom printed tape comes in. Every parcel you send is a branding opportunity. Whether you're shipping 50 or 5,000 products a month, printed tape turns your packaging from plain and forgettable to branded and memorable—without changing your boxes. And the best part? It’s cost-effective, flexible, and easy to integrate into your existing packaging process.
Many rolls of branded printed tape piled together

What Is Printed Tape?

Printed tape is packaging tape customised with your logo, message, or design. It’s available in materials like vinyl, PVC, and reinforced paper, and works with manual or automated dispensers.

Key benefits

Instant brand recognition in warehouses and during delivery

Acts as a tamper-evident seal for added security

Low-cost branding compared to custom boxes

Adds a professional look without increasing your packaging footprint

Icon showing brand recognition with three stars and a printed tape banner labelled 'BRAND' – symbolising how custom printed tape enhances brand visibility and trust for SEO benefits

Strength and functionality—our tapes aren’t just about looks; they’re tough too

Who Should Use Printed Tape?

If you ship products—this is for you.

Ideal for:

  • eCommerce brands looking for affordable, scalable branding
  • Retailers wanting to stand out in a crowded marketplace
  • Wholesalers and manufacturers who want a clean, consistent look
  • Subscription box businesses trying to create a memorable unboxing moment

Even service-based businesses can use printed tape for welcome kits, event boxes, or promotional packaging.

And for startups, it’s one of the fastest ways to project professionalism without overhauling your packaging budget.

What Should You Print on Your Tape?

Think beyond just slapping on a logo. You can include:

  • Brand colours (great for recognition)
  • A short tagline or CTA (e.g. “Scan for a discount”)
  • Social handles or QR codes
  • Icons like Fragile / Handle With Care
  • Limited-time messaging like “Spring 2025 Collection” or “Now Plastic-Free”

Need help designing yours?
Check out our full Custom Printed Tape Shop for layout tips and tape options.

Did you know?

72% of consumers agree that packaging design influences their purchasing decision.

Source: GlobeNewswire

A brended eco-friendly printed tape in rolls and pasted on boxes placed next to it

Real-World Example

Let’s say you run a sustainable skincare brand. Your printed tape could:

  • Use earthy colours and your eco-logo
  • Feature the message: “100% plastic-free packaging”
  • Reinforce your mission with every order
  • Add icons like a leaf, recycle symbol, or cruelty-free badge

It’s a small detail—but it sticks.

Another example: An online bakery could use printed tape with playful patterns, their brand mascot, and a message like “Freshly baked just for you!”

Printed tape creates that emotional connection at the first touchpoint.

Where to Get High-Quality Printed Tape

At The Printed Tape Co., we manufacture and deliver printed tape across the UK and Europe. Choose from:

Our clients range from global fulfilment centres to small artisan shops. Whether you need 72 rolls or 7,200—we’ve got the capacity to deliver.

Explore the full range here: Printed Tape Options

Pro Tip: Tape Width Matters

If your design includes text or a logo, wider tape = better visibility.

We recommend:

  • 50mm width for standard boxes
  • 75mm+ for large cartons or detailed designs

Need something ultra-specific? We offer custom widths too.

SEO Tip: Printed Tape Boosts Trust

Think printed tape is just about looks? It actually supports your digital strategy too.

Builds Trust and Brand Signals

When a customer receives a well-branded, professional package, they’re more likely to trust your business. This often results in:

  • More positive reviews
  • Unboxing photos and videos
  • Increased mentions on social media and blogs

These organic mentions can create backlinks, improve engagement, and reinforce your online reputation—all helpful for SEO.

Branded packaging isn’t just good for customers—it sends trust signals to Google too.

Small Investment, Big Impact

Printed tape offers an incredible return on brand exposure with very little cost or complexity.

If your business ships regularly, this is the easiest way to:

  • Look more professional
  • Build trust and recognition
  • Elevate every customer experience
  • Make your packaging part of your marketing

Request a Free Sample or Quote and let’s give your packaging a brand boost.

For more packaging tips and branding ideas, follow us on Facebook and Instagram!

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