Printed tape is no longer limited to conventional plastic materials. As businesses explore different packaging choices, PLA, cellulose and washi are gaining attention for their appearance, performance and material characteristics.
This guide looks at these three emerging materials, their potential uses and the key points businesses should consider before choosing one for branded packaging. Before choosing a material, businesses should also consider the adhesive, application method and type of packaging it will be used with. These practical factors can be just as important as the material itself.
PLA, derived from plant-based starch such as corn or sugarcane, is a bio-based material being explored for packaging applications. It offers an alternative to petroleum-based materials while still supporting branded designs and printed messaging.
PLA is often associated with compostability, but businesses should check the specific product’s certification and disposal requirements before making environmental claims.
Here’s why this option is gaining traction:
For businesses exploring branded options, see our Printed Tape range.
Cellulose tape is manufactured using regenerated cellulose from wood pulp and is valued for its clear appearance. This makes it useful where brands want the tape to complement the packaging underneath rather than cover it completely.
Its environmental profile should be considered as a complete tape construction, including the adhesive, inks and coatings.
Businesses comparing material options can also explore our Paper Packing Tape range.
For businesses considering responsible sourcing for paper or forest-based packaging materials, see the FSC UK packaging guidance.
Originating from traditional Japanese papermaking, washi tape is made using fibres such as rice, bamboo or mulberry. It is best known for decorative and creative applications, with potential for boutique packaging and distinctive branding.
Washi is particularly suited to creative brands, seasonal campaigns and limited-edition designs where presentation matters.
Taglines can focus on material innovation and responsible packaging choices. Earth tones, green gradients and botanical motifs can complement recycled or kraft packaging.
Minimalist designs can work particularly well with the transparent backing, allowing the packaging underneath to remain part of the visual identity.
Floral patterns, geometric motifs and illustrated designs can make the tape a recognisable part of the brand experience, particularly for boutique and creative products.
For businesses looking to combine material choice with customised packaging, explore our Custom Printed Paper Tape.
Choosing an emerging tape material involves more than selecting the backing. Consider the adhesive, inks, coatings, performance, sourcing and end-of-life route too.
For further guidance, see WRAP’s guidance on compostable plastic packaging, which covers certification, processing infrastructure and clearer communication around compostability.
For a closer comparison between paper-based and plastic packaging tape, read our Reinforced Paper Packing Tape Brown vs. Plastic guide.
Emerging printed tape materials give brands more choice when developing branded packaging. PLA, cellulose and washi each offer different combinations of appearance, branding potential and material characteristics.
FSC UK also provides information on responsible sourcing and certification for paper and forest-based packaging materials.
Some PLA-based products may be designed for industrial composting, but businesses should check the specific product certification and disposal requirements rather than assuming all PLA tape is compostable.
Cellulose is a plant-based material that can biodegrade under suitable conditions, but the adhesive, inks, coatings and end-of-life route should also be considered.
Washi tape is widely associated with decorative and creative applications, including gifts, crafts, stationery, seasonal packaging and boutique presentation.
Start with the application, then consider performance, material composition, certification and the available disposal or recycling route.
PLA, cellulose and washi each offer different possibilities for printed packaging. The best choice depends on the application, performance, appearance, sourcing and available end-of-life options.
The right material is not simply about following a trend. It should support the way the packaging is used while fitting the brand’s wider presentation.
For a printed tape solution tailored to your business, visit The Printed Tape Co. and explore the available options.
